Ocollor Company Timeline
2010.5 Launch of Colors Inc.
Began as one of Korea’s first-generation personal color
consulting companies
Trained many personal color instructors
Conducted Korea’s first personal color session on
OnStyle’s popular beauty program “Get It Beauty”
2012~13 Launched the first Personal Color Consultant Training Course
Developed and localized Korean-made personal color drapes
2014~15 Surpassed 1,200 Color Talk sessions
Created beauty consulting manuals for Laneige & Aritaum
2015 Launched Fitstyle, a body shape consulting service
Operated Personal Color Experience Booth at Seoul Job Fair
2016~17 Surpassed 2,000 Color Talk sessions
Conducted personal color analysis for 150 new products for Innisfree’s My Palette
Consulting and styling for 7 YouTubers including
Girls' Generation’s Yoona
Held Innisfree popup offline events
Provided Fitstyle education for SK's Project & Stylists
Developed and supplied self-check personal color module for Etude app
2016.6 Special lecture on color image at Yonsei University Chinese Department
.11 Conducted personal color education for Louis Quatorze sales staff
2017.1 Personal color consulting event for La Prairie VVIPs
2017.2 Color analysis and launch event for Innisfree’s My Palette
2017.11 Special lecture on personal color for MAC workshop
2018.2 Personal color lecture for startups at WeWork Euljiro
Operated BTL personal color consulting for A’PIEU
new product launch
2018.3 Invited to the 1st Get It Beauty Con as a personal color booth participant
2018.5 Held 17th graduation ceremony for Personal Color
Expert Course
La Prairie VVIP event
Provided personal color curation content for Missha Gangnam flagship store
2018.8 Opened 18th Personal Color Consultant Expert Course
Conducted color analysis for A'PIEU lipstick and foundation
Supplied diagnosis module and curation solution to Missha Gangnam store
2018.9 Provided beauty curation training for Aritaum field staff (Amorepacific)
Signed smart eyewear curation MOU with Lookoptics
Held 19th graduation ceremony for Personal Color Expert Course
2018.10 Signed MOU with Global Cyber University for pop culture development
Signed business agreements with ANN365LENS and Mustaev for beauty curation collaboration
Participated in the 2nd Get It Beauty Con
2018.11 Participated in Wadiz crowdfunding: "No Color is as Cool
as Yours, Colors"
Participated in Youth Land event
Signed MOU with Iyeon Life Beauty for building beauty ecosystem in the 4th Industrial Revolution
2019.1 Opened Colors Myeongdong Post at WeWork Euljiro
2019.2 Special lecture for Descente Korea Design Team
2019.3 K-beauty tech experience event with Japanese Bunkan Design Institute
Participated in Samsung Galaxy Note9 Fan Party
2019.4 Held encore campaign via Wadiz:
"Find Your Life Color with Colors, Back with Mirror Box!"
Introduced online consulting chat system
2019.5 Reached 380,741 registered website members
(as of May 7, 2019)
Launched big data-based AI personal color diagnosis app/web "Mirrorya"
2019.8 Participated in Samsung Dream LUXER tour
(Gangwon, Gumi, Gwangju, etc.)
2019. 11 Conducted a personal color experience for NIKE store staff
Permanent exhibition of our personal color drapes at the Korea Institute of Design Promotion
2019.12 Produced 160 graduates from Personal Color & Fit
Expert Course
2020.4 Spun off Colors Art division
Collaborated with top YouTubers including Lala,
Bora Claire, and Office Worker A
2020 Invited for 3 consecutive years to main personal color
booth at Get It Beauty Con
2020.5 Launched "Couple Personal Color Consulting" as a
special experience for couples
2020.6 Conducted personal color–based style fit training for NIKE product curation specialists
2020.11 Launched "Mom & Daughter Personal Color Consulting"
2021.3 Registered as private certification issuer for Level 1 & 2
Personal Color Consultant licenses
Launched "Junior Personal Color Consulting" for youth
2021.4 Selected for Ministry of Science & ICT project
PI big data and AI-based intelligent style diagnosis and recommendation platform
2021.5 Launched "Style Makeover Consulting" in collaboration
with Comme Nana (Cheongdam)
2021.6 Conducted personal color lecture series in partnership
with CGV for Disney's “Cruella” release
2021.9 Opened popup store at Beauty Play Myeongdong
(K-Beauty Center supported by the Ministry of Health and Welfare)
Launched popup at SHINSEGAE CHICOR Gangnam location
Hosted free public lecture on styling with personal color
2021.11 Filmed personal color content as part of influencer experience
tour by Seoul City for Chinese tourism promotion
2022.1 Transferred Style Consulting business to new company Ocollor Inc.
Launched "Mr. Personal Color Consulting" for men
Filed patent for AI-based PI (Personal Identity) style
curation system
Interviewed for Allure Korea (Feb. issue) personal color
special feature
2022.2 Formed marketing partnership with Lotte Homeshopping’s
iToo app
2022.3 Signed MOU with Kyrgyz Korea University for style
expert training
2022.4 Opened Ocollor Sinsa Studio
Selected for Small Business Administration Franchise
Support Project
2022.5 Conducted a personal color lecture for the Department of Beauty at Hoseo Vocational College
Conducted a personal color lecture for Seoul Metropolitan public schools
2022.7 Held personal color event at Hillstate Yangju Okjeong
Patio Fore model house
2022.9 Opened Ocollor Yeouido Studio
Signed MOU with Hansung Design Academy for official course on
beauty/fashion coordination based on personal color
Conducted personal color class for Philip Morris marketing
team
2022.10 Acquired KOITA certification as R&D center
Launched “Personal Color + Fit Shopping Coaching” service
Conducted personal color consulting for Amorepacific headquarters employees
Conducted a VIP personal curation event for Pomellato at Lotte Avenuel
Conducted a styling class for new employees at Samsung Welstory
2022.11 Signed global publishing partnership with AI data company
TICTAG
Conducted training for Chungbuk Business High School
Held class for Bucheon Hyerim School teachers
Hosted free year-end makeup class for senior women
Conducted a personal color consulting experience for the Department of Beauty at Hansung Design Institute
2022.12 Hosted free personal color lecture for mothers
Certified as an innovative growth-type venture business
Registered copyright for AI Personal Color Diagnosis System
Conducted personal color class at National Assembly daycare
Permanent exhibition of our personal color drapes at Korea Institute of Design Promotion
2023.1 Held personal color class for executives at Akamai
Technologies
2023.4 Operated personal color booth “My Real Color” at
Olive Young Gangnam
2023.5 Revised private certification program: OPA Level 3 Curator,
Level 2 Analyst, Level 1 Specialist
Conducted training for vice principals at Seoul Education
Center
Hosted personal color class for Starfield Hanam
VIP members
Co-hosted partnership event with CJ Wellcare Innerb
2023.7 Signed MOU with Hanbom High School for expert training
2023.8 Signed MOU with Korea Wig Association to supply AI
personal color diagnosis solution
2023.9 Launched "Perfect Wedding Mate Consulting" combining
personal color & fit
2023.12 Released prototype of personal color analysis software
"HuePick"
2024.1 Opened Ocollor Academy website
2024.5 Launched the 3rd WADIZ crowdfunding campaign: a full- body consulting program beyond personal color
2025.6 Published official English textbook for global professional
consultant training under Ocollor Publishing
2025.11 Released the Global Version of the Personal Color Element Analysis Guidebook
Launched HuePick, an AI-powered personal color analysis app, on the App Store
2025.12 Launched a VIP Personal Color Makeup Class at Shinsegae Academy
2026.1 Established Humcell, a corporate entity for app business expansion
Hosted a K-Personal Color private session for overseas fashion magazine VIPs, organized by Olive Young
